Small Business Saturday has been hailed a major success, with around £623million spent with small businesses on the day.
The grassroots campaign, which aims to encourage people to get behind independent traders, is now in its third year.
Preliminary figures from last Saturday (December 5th) suggest that spending at smaller companies was up 20 per cent on 2014’s event.
Three quarters of local councils did something to support the initiative and more than 100,000 tweets were posted during the course of the day.
A spokesman for the Federation of Small Businesses (FSB) said: “The campaign is a celebration of small businesses and their contribution to society, to the economy, and to our communities – and was the moment for everyone across the UK to show small firms some love!”
This year’s event also attracted a number of high-profile endorsements, with the Chancellor of the Exchequer, George Osborne, visiting stallholders outside the Treasury.
Organiser Michelle Ovens was delighted by the number of businesses who reported a surge in takings and she was optimistic that next year’s event would build on the success.
“The purpose of Small Business Saturday is not just to raise awareness of our diverse and innovative small business sector, but also to create a campaign from which they can derive tangible benefit,” she told the Daily Telegraph.
“The fact that spend with small businesses on the day was up by £119m demonstrates that this is happening, and I am confident it will carry forward into 2016.”